Working to understand the behaviours, needs and motivations of customers, Service Design explores future service scenarios to understand the requirements of the service provided. In addition all of the processes and knowledge that supports state of the art customer experience for the service is defined.

Service Design creates the specifics required for great customer experiences that ensure business value is created across the chain of relationships. 

Service Design is a multi-disciplinary approach that draws on ideas of networks, open innovation, customer experience design, legal and accounting frames, visualisation and business model design. 

Service Designers possess the skills required to design, prototype, test and deploy new businesses and business models.