Case study

Challenge Cup

Gamifying personalized, scalable learning experiences


Develop an immersive and engaging online experience that can be scaled to reach a large audience, while being customizable to each individual's specific responsibilities and interests.


We created an immersive, state-of-the-art online learning game experience. We designed compelling learning material for the game that used storytelling methods that ensured the content was easy to understand and apply.

As the participants moved through each level, the gameplay and tasks became more intense and complex. Individuals and teams progressed in parallel, completing team challenges and individual activities each week.


The learning experience was praised for being highly engaging and achieving its objective of rapidly aligning teams across the organization in new ways of working.