Case study

Digital Awareness Hub

A compelling learning solution to enable a leading pharmaceutical organization to engage its workforce in making the shift to digital


As part of a strategic shift towards digital in medicine, our client wanted to engage its entire workforce in the opportunities of digital through a compelling solution that enables a culture shift and learning on a large scale.


Ludic worked with the senior stakeholder team in the leading pharmaceutical organization to create a Digital Awareness Hub. We leveraged content, media and technology expertise including connections with communities of practices, toolkits and experts, personalized user journeys and learning experiences.


The solution was rolled out within a four-month delivery timescale to 120,000 target audience and created global impact on digital. It continues to receive widespread adoption across the organization as it evolves.