Challenge

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As AI continues to reshape industries, the Financial Times hosted a high-level FT Forum event—How to Integrate AI Agents into Your Business—at their London headquarters. With senior leaders and decision-makers in attendance, the FT needed an engaging and memorable way to distill and communicate complex discussions in real time.

Solution‍

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Our business-literate scribe captured key messages live on foam boards as the event unfolded. The evolving visuals became a focal point in the room—sparking conversations, deepening engagement, and helping attendees connect more fully with the content.

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What they said

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“We’ve worked with Ludic Creatives for almost a decade which is a testament to their brilliance. They create amazing visual summaries of our events that always receive huge compliments from our members and speakers. The behind-the-scenes process is always flawless. Highly recommend.”

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— Charlotte Otterson, Head of Content, Financial Times

Impact‍

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The real-time illustrations offered a dynamic, accessible way to share the day’s insights. The completed visual served as a compelling visual recap at the close of the eventand was later shared on the FT Forum website and distributed to members. The scribing extended the impact of the event, making key insights easy to revisit—long after the event was over.

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