Challenge
Novartis wanted to increase awareness of its Giving, Matching, and Volunteering program during the busy end-of-year period—while also motivating employees to actively participate. The challenge was to cut through seasonal noise with something that felt rewarding and human and clearly communicated the real impact of employee contributions.

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Solution
Ludic Media Studio conceptualized and delivered an interactive digital holiday calendar designed to create anticipation and repeat engagement. Each day, employees opened a new door revealing a surprise—ranging from short videos and stories highlighting the impact of giving and volunteering, to announcements that Novartis would match employee donations by 3x or 5x. Beyond the experience itself, we supported the wider communications rollout with a coordinated campaign including social media posts, digital posters, and short-form video assets to promote the calendar and related activities.

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Impact
Live for one week in December, the calendar generated strong internal buzz, with many employees returning multiple times to discover new content. The experience attracted over 7,500 unique visits and successfully increased visibility of Novartis’ giving and volunteering efforts. By combining playful interaction with clear calls to action and compelling storytelling, the campaign demonstrated how well-designed engagement experiences can drive participation, generosity, and cultural connection at scale.