Challenge

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A global logistics organization needed a way to communicate its complex role within the wider economy. While its operations touched every part of the supply chain, many employees struggled to see how their day-to-day roles contributed to the bigger picture. Leadership wanted to create a unifying visualization that would make the company’s strategic function tangible and memorable, while also reinforcing its values across internal communications.

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Solution

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We designed a 3D cityscape visualization that mapped how the company integrates into the global economy. The cityscape illustrated the interconnected flows of goods, services, and people, placing the logistics function at the heart of commerce and daily life. This immersive, metaphor-driven design allowed employees at every level to understand the company’s strategic role in a way that was both intuitive and inspiring.

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To extend the impact beyond the initial launch, we also created a suite of bespoke icons that aligned with the strategy and values. These were embedded into virtual meeting backgrounds, ensuring that the company’s purpose and principles remained omnipresent across conference calls and digital interactions.

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Impact

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The cityscape visualization became a powerful communication and engagement tool, used across workshops, presentations, and onboarding programs. Employees gained a clearer understanding of how the organization drives value within the economy, fostering pride and alignment around its mission.

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The virtual background icons ensured that the strategy was not confined to a single event but instead became a living, everyday presence across the business. By embedding strategy into the flow of work, the company achieved greater consistency in how its values were reinforced and lived throughout the organization.

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