Challenge

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In an era where career paths are increasingly non-linear, the Financial Times hosted The Future Proof Career: Strategies for Striving at Every Stage—an FT Forum event featuring thought leaders Isabel Berwick, Andrew Scott, Helen Tupper, and Gabriella Braun. The panel explored complex and deeply human topics, from embracing curiosity and self-awareness to taking ownership of personal development. Our client required a way to capture the depth of the discussion on-site, in a format that was both accessible and engaging for a broad audience.

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Solution

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One of our talented scribes attended the event to capture complex ideas and turn expert insights into a clear visual story. As the discussion unfolded, key messages were distilled into bite-sized points and illustrated memorably, making the content more accessible and helping viewers quickly connect with themes like career transitions, personal baggage, and future-proof mindsets.

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What they said

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“We have worked with Ludic Creatives for almost a decade which is a testament to their brilliance. They create amazing visual summaries of our events that always receive huge compliments from our members and speakers. The behind the scenes process is always flawless. Highly recommend!”

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- Charlotte Otterson, Head of Content, FT Forums

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Impact

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The completed visual was published on the FT Forum website and shared across social media channels, broadening the event’s reach. It also served as a dynamic summary for attendees and extended the accessibility of the key insights—encouraging continued engagement and reflection well beyond the event itself.

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